Rhodes, the innovative canned food brand that has become known for their top quality products, recently introduced honey as an extension to their spreads portfolio.
Rhodes’s Honey, available at retailers countrywide, is a blend of high-quality imported honey from reputable and accredited international suppliers, as well as carefully selected local honey from a number of South African bee-keepers.
According to Richard Phillips, Commercial Director for RFG Foods, the goal was to produce a product of consistently high quality that is great-tasting, visually appealing, convenient to use and competitively priced.
“Innovation is at the forefront of Rhodes’s value proposition of making life easier for consumers. This is why we designed a pack that is easy to use and enables consumers to enjoy every last drop of honey.”
After consumer research, Rhodes decided to move away from the conventional beehive look and opted instead for a modern curvy design that comfortably fits into consumers’ hands, making it easy to squeeze. The ‘no mess’ cap stops the flow of the honey to prevent any spillage.
Rhodes’s research also revealed that consumers generally store honey upside down, so a decision was taken to create a pack with a large oval-shaped cap and a wide base, enabling the 340 g bottle to stand either way up.
“The pack is made from high-clarity Polypropolene (PP), rather than PET, enabling consumers to safely microwave the bottle in the event of crystallization over the cold winter months. PP is microwavable, recyclable and offers great squeezability. The white tamper proofed cap also stands out on shelf and compliments the label design,” says Phillips.
Rhodes’s new Choice Grade Honey is Halaal and Kosher certified.
Bringing the Buzz to South African Honey
Rhodes has been making delicious fruit, vegetable, tomato and jam products since 1896, and is always on the look-out for ways to make life even easier for its customers.
Their fruit pulp and tomato paste come in cups with Easy-Peel tabs and all their cans have Easy-Open lids. What’s more, Rhodes’ canned jams have a Fridge Friendly™ inner coating and a handy plastic Snap Cap (on the 450g cans), which means they can safely be kept in the fridge – even once they’ve been opened.
Rhodes Baked Beans are also the only baked beans in South Africa to be awarded the Heart Mark thanks to their low sodium content.
Rhodes Honey is available at major retailers countrywide at a recommended retail selling price of R32.99.