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Your Most Valuable Corporate Asset
Every business has four types of corporate assets:
- Financial assets
- Intellectual property
- Data & information assets
- "People" assets - i.e., your workforce
 In most cases, your workforce is by far your most valuable asset, and it is also the only one that has a choice of where it works. So, what are you doing to make sure your employees continue to work for you?
If your business employs a large number of minimum-wage, low-skilled workers, you may actually want to encourage a high level of turnover in your workforce. But, if you're like most businesses in America, you want to find ways to make your employees value their jobs and look forward to coming to work every day, and in fact, continue to do so year after year. The only way to do that is to understand what your employees value.
According to the Corporate Leadership Council of the Corporate Executive Board*, employees in a wide variety of corporations value the following in their job offer:
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1. Base pay
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2. Manager quality
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3. Health benefits
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4. External equity
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5. Hours worked
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6. Job fit
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7. Retirement benefits
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8. Bonus
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9. Empowerment
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10. Location
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Recognizing that #3 and #7 relate to their employee benefits program, every company should be investing energy in developing the most valued, yet cost-effective program they can. To do so requires the development of a Benefits BlueprintTM, plus a very aggressive bidding strategy. All of this can be accomplished by employing the right employee benefits advisory firm.
*The Compelling Offer Revisited, Corporate Executive Board, 2002
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